Hedera Hashgraph is a public network based on distributed ledger technology (DLT), developed for businesses and companies as a platform for decentralized services and applications. Hedera positions itself as a third–generation public network, the next stage in the development of bitcoin and Ethereum. The strengths of the project include high scalability, security, smart contracts, energy efficiency and low usage fees.

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In this presentation, Nicola Attico (Blockchain/DLT Solution Engineer, Vision & Innovation, ServiceNow) and Eugene Chuvyrov (Senior Staff Product Manager, Vision & Innovation, ServiceNow) see how ServiceNow helps organizations create and distribute their tokens. They will also see how ServiceNow can provide both enterprise wallets to allow the organization to manage the token lifecycle and integrate with customers' wallets to manage and present their tokens.

In this use case, you will see the customer journey of a user Alice who has bought a pair of running shoes from FastShoes. After her purchase, Alice can redeem an NFT from the FastShoes Customer Service portal, a digital twin of her product. The digital twin helps
Alice validate the authenticity and the provenance of the product by knowing the item's manufacturer and its scores in terms of sustainability and workers' conditions.

By owning this first NFT, Alice can subscribe to an exciting challenge by FastShoes. If she can complete the SuperMarathon ending within the first 500 positions, she will receive two tickets for the concert of her favorite band, the StillWater, and meet the rock band
at the show. Alice accepts the challenge. She trains very hard for the marathon, and on the event day, she arrives at the 250th position. The SuperMarathon organization also distributes an NFT representing Alice's accomplishment, which she receives and
stores very proudly in her wallet.

To redeem the two tickets from StillWater, for her and her friend Bob, she connects her wallet to the StillWater website (also implemented with ServiceNow technology). She can cryptographically present the NFT from FastShoes, representing the product, and
the NFT from SuperMarathon, representing her accomplishment. Stillwater can then recognize her and issue the two tickets for the concert, this time in the form of a fungible token.

It's crucial to recognize that in the journey described, tokens are both inputs and outputs to business processes.

Even more importantly, the specific use case described can be generalized to different organizations and industries, where tokens represent other products, accomplishments, accreditations, and affiliations.

This use case highlights some significant capabilities of ServiceNow Token Workflows to manage the customer journey and establish a personal relationship between the brand and the customer:
• Establish trust in product history and provenance
• Create a bi-directional relationship between customers and brands
• Connect to customer moments that matter to build engagement and loyalty
• Unlock access to personalized benefits, discounts, limited editions
• Build more customer moments that matter

In this demo, a single ServiceNow instance is used, holding the keys for all the enterprise participants:
• The manufacturer BestProducer,
• The brand FastShoes,
• The marathon organizer SuperMarathon,
• The ticket reseller for StillWater.

The ServiceNow instance is integrated with the Hedera DLT, through the ServiceNow Hedera Connector, and to the customer wallet HashPack, through the HashConnect libraries.

The demo also uses NFT Storage to immutably store the NFTs' payloads on IPFS (InterPlanetary FileSystem).

Although the simplicity of having all participants in the same ServiceNow environment has been favored, it's essential to recognize that each enterprise participant may have its own ServiceNow instance without disrupting the demo flow.

Also, a party could play a role in the business process without owning a ServiceNow instance by directly calling into the ServiceNow Hedera Connector API.

For more information, visit:
https://hedera.com/users/servicenow
https://hedera.com/blog/token-workflows-for-customer-engagement-loyalty

Developer resources:
Quickstart: https://hedera.com/get-started
Create a Testnet Account: https://portal.hedera.com/register
Repo: https://github.com/hashgraph
Docs: https://docs.hedera.com/guides​
Whitepapers: https://hedera.com/papers​
FAQ: https://help.hedera.com
Chat: https://hedera.com/discord​

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ServiceNow Token Workflows for Customer Engagement & Loyalty

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Huge thanks to ServiceNow's Nicola Attico, DLT Solutions Engineer, and Eugene Chuvyrov, Senior Staff Product Manager, for this use case demonstration and example, showing how enterprises can use the Now Platform and Hedera to create and manage token workflows for more effective customer engagement.

https://www.youtube.com/watch?v=JDn7VjJI228